When driving through town or scrolling the internet looking for a business, customers may not realize it, but they are basing a lot on the curb appeal of the commercial property. This first impression is vital in attracting customers and clients, as well as businesses looking to rent space from which to operate. A fresh and well-maintained commercial property is just plain good for business.
Additional benefits of curb appeal are increasing the visibility of your business or commercial real estate and improving tenant satisfaction. By increasing the visibility of a commercial property, you increase the number of customer visits, positive reviews, and sales numbers. If your aim is to sell or lease a commercial space, then tenant satisfaction is paramount to your success. A quick way to improve the overall satisfaction of the tenants is to keep the property’s maintenance and regularly scheduled improvements on track. When your tenant’s business thrives, then they renew their lease and it’s a better partnership for all involved.
As spring approaches it’s the perfect time to create an action plan for creating maximum curb appeal at your commercial property or real estate properties. It’s important to make sure the plan is realistic and attainable, but it doesn’t hurt to throw in some wish list items to consider when budgeting for improvements. In order to budget and schedule the exterior refresh of your property, focus should be given to key areas. These things can be as simple as power washing and cleaning windows, or more extensive upgrades to signage, parking lots, and landscaping. Here are a few main areas of focus that will provide the most significant impact.
When considering landscaping for your property it is best to consult an expert and develop a budget. It’s a proven fact that landscaping can be calming and improve the mood of the people experiencing it. So, while it can be a big investment, it is not one that should be overlooked. Using color and healthy region-appropriate plants will ensure your space is fresh and beautiful. Just as important as bringing in healthy new landscaping is maintaining and removing old, dead, or struggling plants.
Building Exterior and Lighting
Peeling paint, outdated colors, and poor lighting will very quickly cause your property to look aged and less inviting. Having quality lights illuminating the building, signage, and parking lot will create a warm and inviting atmosphere. Just like on homes and cars, a fresh coat of paint can radically impact the value and appearance of your property. Paint fades in the sun and stains over the years from weathering and water damage. Hire professionals who will use quality products appropriate for the style and material of your building.
The first impression a customer gets when pulling into a property will always be negative if they are hitting potholes and a generally unkempt parking lot. If the lot is in good shape, but faded and aged, consider sealing and striping during the warmer months. Invest in repairs so that your parking lot is easy to navigate and the care you put into maintaining your property is evident from the moment someone drives up.
Finally, new and improved signage can be an eye-catching way to gain attention to your business. It also lets people know that your property is there and available for rent or purchase. Having faded signs, or signs with missing letters or burnt-out lights will instantly bring down the curb appeal of the property.
Making improvements to your commercial property can seem daunting and expensive, but it’s important to remember the long-term benefits of maintaining the property. The property will bring in customers, sell for more, and retain its value if it is well-maintained through the years. When making decisions on landscaping and aesthetic upgrades for the most significant impact, the long-term appeal should be weighed into the decision. It is great to be fresh and trendy, but spending a lot of money on a short-lived fad or upgrades that won’t stand the test of time will not prove to be a good decision in the end.
Seek Out the Experts
Experts like Ultra Company who have been serving people just like you in the DMV for over 34-years with a results driven mission in general contracting and property services are an excellent resource when deciding to make upgrades to a commercial space. With a team of experts in each stage of design, procurement, and execution, you will be in good hands to source the best materials and have quality craftsmanship to get the best out of your property.